At the height of America’s original whiskey boom of the late nineteenth century, a German immigrant named Phil Hollenbach crafted a brand called Fortuna that helped define the early days of the modern Bourbon Industry. Hollenbach left a lasting mark on the whiskey trade, having found great success in Louisville, Kentucky. He strived to delight customers far and wide by sharing some of the “Taste of Good Fortune” provided to his Family.

Over a hundred years since its inception, Fortuna Bourbon has now been revitalized for a new generation of whiskey lovers to celebrate. Aged a minimum of six years and hand-selected by the folks behind Rare Character Whiskey, the spirit of Hollenbach’s passion and dedication lives on in this remarkable Kentucky Straight Bourbon.